About The Player Voice
Nobody Was Asking The People Closest To Tennis What They Actually Think. So We Started.
We collect independent data from players, coaches, and clubs across the United States, turn it into benchmarked findings, and advise the organizations that shape the sport on what the data actually means and what to do about it.
What We Are
The gap between what the industry thinks players want and what players actually say is where most of tennis's growth opportunities are hiding.
“The difference between an individual complaint and collective intelligence is the difference between a problem a club can ignore and a finding it must act on.”
We Listen
We aggregate clean, unfiltered signals across hundreds of independent recreational players.
We Advocate
We walk the benchmarked findings directly into rooms where decisions get made.
We Advise
We don’t just drop PDFs—we guide clubs on how to convert data into member retention.
Why Independence Matters
Our data is trustworthy because we answer to players, not to the industry.
The Player Voice is deliberately independent. We are not affiliated with any club, brand, association, or governing body. Our work is funded by the organizations that subscribe to our findings. Not by the organizations we research.
That independence is what makes our data trustworthy to players and valuable to the industry. Players share honest opinions because they know their voice isn’t filtered through anyone with a commercial interest in the outcome. And clubs and brands trust the findings because they know we don’t work for anyone’s agenda.
About the Founder
Twenty-five years helping organizations understand what their members actually want. All of it pointed at tennis.
Peter Figueredo is the founder of The Player Voice and a founding partner at HOK, a subscription growth and partnership marketing consultancy. Over a 25-year career he has helped some of the world’s most recognized organizations, including The Wall Street Journal, SAP, Audible, and Mayo Clinic, understand what their customers and members actually want, reduce churn, and build better experiences around real feedback. That work wasn’t marketing in the conventional sense. It was the systematic practice of listening at scale and turning what organizations heard into decisions that improved retention and revenue.
He built The Player Voice to do exactly the same thing for tennis.
Peter is based in Bergen County, New Jersey, where he plays four to five times a week, competes in USTA leagues, and is pursuing his USTA coaching certification. He started playing tennis early, inspired by his father and one coach who changed how he saw the game. His passion for the sport has spread to his wife and kids, who also play.
He knows what it feels like to be a member of a club that isn’t listening. He knows what it feels like when communication is an afterthought, when programs miss the mark, when the people running the place seem to have no idea what the players on their courts actually want. That experience is personal. It’s exactly what The Player Voice is designed to change.
This isn’t an outside observer’s view of tennis. It’s built from the inside, by someone who loves the game, understands the business, and has spent a career proving that listening to the people you serve is the highest-return investment any organization can make.
Built From The Inside By Someone Who Loves The Game And Understands The Business.
🏆 The Foundation
25 Years
Founding partner at House of Kaizen, a subscription, member, and customer growth firm. Improving customer experiences to drive business growth.
Enterprise Advisor
Trusted by The Wall Street Journal, Audible, SAP, Mayo Clinic, AARP, and many more.
On the Court
45 years playing tennis
USTA rank 3.5/4.0
USTA teams
Tennis coach
Tennis parent
Tennis fan
SAMPLE OUTPUT — PLAYER VOICE DATA WAVE
This is what we hand to club management.
Clean, benchmarked, actionable — not a PDF they file away. A finding they have to act on.
Player Satisfaction Index — NJ Recreational Clubs Q1 2025
Full reports delivered exclusively to participating clubs. Data preview intentionally obscured.
Why Now
Tennis participation in the US has been growing steadily for years. More players, more clubs, more spending. But the infrastructure for understanding what players actually want hasn't kept pace. The clubs, brands, and organizations serving this growth are still operating largely on assumption and intuition.
This is exactly the moment when independent player intelligence becomes most valuable. The industry is large enough to act on it and competitive enough to need it. The Player Voice is being built now because now is when it matters most.
Get Involved
Whether you play, teach, or run a club, there's a place for you here.
Players
Join the community and make your voice part of the national research.
Become a Founding MemberTeaching Coaches
Participate in the research and build your visibility with the player community.
Join as a CoachClub Owners & Directors
Find out what your players are already telling us.
Book a Free 30-Minute ConsultationOr, subscribe to our enterprise list to view baseline data metrics first.